playful and tender floral visions for parties, weddings and photos.

why “eyeball”?

certain flowers Have round centers that look back at you. Sometimes they flirt, sometimes they’re shy.

the pattern OF FLORETS in the pupil of a flower is a reminder that only nature can create true pERFECTION with plant matter. a florist can only estimate, intuit, and trust. The name also works as a verb.

“eyeball’ is memorable. it’s a bit of a strange name and it makes people smile when they first hear it.